![]() “When we present the Hard Rock brand on a global basis, it literally starts with Jimmy Page saying ‘It was a cool idea then and it’s a cool idea now,’” Allen said. ![]() But he added that Hard Rock has relationships with both Gibson and Page, and the hotel and casino features many Led Zeppelin artifacts. Now, we have the ability to market this internationally.”Īs for the guitar shape, Allen said it’s meant to be generic and not necessarily the Gibson Les Paul made famous by Page and others. “Before, we were more of a locals facility. Seminole Hard Rock Hotel & Casino Hollywood, also known as The Guitar Hotel, due to its tower constructed to resemble a Gibson Les Paul guitar, is a hotel. “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? ![]() Hard Rock International plans to raise the pay of thousands of workers at its. It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. View of the The Guitar Hotel at the Seminole Hard Rock Hotel & Casino in Hollywood. The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel.
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